Analytics and tracking · Synerium
A dashboard may report conversions while your team receives no enquiries. Contacts may also arrive without a reliable source. We examine what your tools measure, define useful events and test their triggers so you can interpret the data available to you.
A clear scope
Our analytics and tracking service covers a measurement plan, simple Google Analytics 4 and Google Tag Manager configuration, testing and handover. It starts with shared definitions: viewing an offer, clicking a button, submitting an enquiry and paying are different steps. Advanced integrations and tracking that needs code are qualified with development.
Accounts, tags, known events, forms and important steps. We identify what was checked and what could not be accessed, so a partial review is not presented as exhaustive.
For each event: the action it represents, trigger condition, useful data and validation status. The plan separates small engagement actions, confirmed enquiries and transactions.
Simple GA4 and GTM setup using available access. Requirements involving website changes, server events or a CRM connection are identified and scoped separately.
Test journeys, expected events, observed results and unresolved issues. Repeating a click or refreshing a page may expose duplication; relevant scenarios depend on your website.
Metric definitions, a simple dashboard where agreed and outstanding actions. Observed data is separated from estimates, missing information and sales outcomes requiring your feedback.
Example brief · illustration, not a client case study
In this hypothetical brief, a company counts clicks on “Request a quote” as conversions without knowing whether the form was accepted.
The report separates observed events from remaining limits. If confirmation requires code, that dependency is qualified before measurement is described as operational.
From request to delivery
We agree what should count and when. An enquiry is confirmed when the system accepts it; opening the form is not enough.
We review what the existing setup supports and which permissions are needed. Changes stay within scope, distinguishing configuration from development.
We follow the agreed scenarios, check events and examine relevant duplication risks. Personal information entered in a form should not become analytics parameters.
You receive definitions and the completed checks. Later changes to forms, consent or checkout steps may require measurement to be tested again.
Not necessarily. You must define a confirmed enquiry, determine how it can be observed and test the event. A property receiving visits may record no actual submissions or count several stages as separate enquiries.
Definitions, reporting periods, attribution rules and collection conditions can differ. We start by comparing equivalent metrics. Consent choices, technical restrictions and journeys between domains can also limit the data.
Configuration cannot retroactively create events that were never collected. Records may exist in forms, orders or advertising accounts, but reconciling them depends on scope and does not automatically provide reliable attribution.
It depends on what the website already exposes. Checking existing events and developing reliable payment reporting are different tasks. Test orders, refunds, duplicates and transmitted data need to be scoped before the work is agreed.
Keep the tracking plan and flag website changes. Replacing a form or adding a checkout step can change triggers. Further checks can be prioritised in your support, without assuming continuous monitoring that was never included.
FAQ
Scope, organisation and decisions: clear answers to help you choose.
Find the right scope
Simple setup, accessible events and marketing reports can be handled through Infinity Premium and compatible higher plans, using their shared capacity. Changes requiring code belong to a plan that includes development, such as Ultimate, after qualification. Software and infrastructure costs are separate; successful measurement must be verified rather than assumed.
A conversation to qualify your need, without committing to a plan.