Unlimited graphic design to
reveal your brand identity
Visual identity, web design and communication materials
designed to give meaning to your image.
Our designers give shape to your visual universe and create the elements your brand needs: logos, pages, web visuals, content and communication materials. Modern creations that work together to strengthen your online presence.
Unlimited creations
Visuals, pages, materials and graphic elements created continuously to evolve your brand without limits.
Revisions included
Every detail is adjusted until you get a visual identity true to your brand and goals.
Controlled deadlines
Organized production with regular deliverables depending on the complexity of your design requests.
The architecture of your visual identity
A structured, unified design built to last.
Every visual creation must fit into a solid structure. Logos, web pages, marketing visuals or professional materials: everything is considered as parts of the same building. We shape a clear, modern and durable visual system, able to evolve with your brand and digital projects.
Structure
Lines, proportions and visual unity that give a solid foundation to your identity.
visual identity · graphic design · web design
Material
Palettes, typefaces, textures and styles tailored to your brand and digital surfaces.
branding · communication materials · professional graphics
Volume
Layouts that give relief to your pages, visuals and online presence.
web design · page creation · marketing visuals
Our 5 Design expertise areas
Design for a performing SMB rests on five complementary areas of expertise. Each has its own dedicated page in this hub, covering what it includes and what it costs.
Where to start when everything needs redoing
An SMB that decides to rework its image rarely has a single job ahead of it. The logo is dated, the site struggles on mobile, the brochures from the last trade show no longer match the website, and nobody remembers which logo file is the right one. Taking it all on at once is the surest way to finish none of it. The order below mainly stops you paying twice for the same work.
Visual identity, always first
Colours, typefaces, logo, usage rules. It is the grammar everything else is written in. Starting a site redesign before settling those questions guarantees a second redesign six months later, when the brand guidelines finally land and clash with what was built in the meantime. Allow six weeks, three to four for a simplified refresh.
The site, once the grammar is set
It is your most-seen asset, and often your most dated one. Two crafts work on it together: UX/UI decides what happens where and why, web design decides what it looks like. Treat them separately and you get sites that are pleasant to look at and sell nothing, or effective sites nobody wants to read.
The materials that run all year
Brochures, social visuals, product sheets, sales decks. This is the most underestimated line item. Taken one at a time, each piece looks trivial; added up over twelve months, this is where most of an SMB's design budget actually goes.
Someone keeping a hand on it
Six months later, with nobody arbitrating, the drift comes back. A sales rep rebuilds their own brochure, an unknown typeface shows up in a deck, the site picks up a colour that exists nowhere else. That is precisely what art direction prevents.
The three ways to pay for design
None is better in the abstract. What settles it is your volume of requests and whether you need someone available on the day it gets urgent.
Freelance, per assignment
€350 to €600 a day
The cheapest per unit for an experienced profile in 2026. Very good for an isolated, well-scoped need: a logo, a brochure, a batch of visuals. It gets harder once requests become regular, because you rebrief every time and availability is never guaranteed on the day you need it.
One-off need, clear scope
Agency, per project
€4,000 to €25,000 a project
You pay for a scope. A full identity sits between €4,000 and €15,000, a brochure site between €8,000 and €25,000 depending on ambition. It is the right call when the project has a start, an end and a signed-off budget. The friction comes after delivery: every change goes back through a quote, and the small requests end up never being done at all.
Scoped project, approved budget
Subscription
from €742 a month
A monthly amount, a queue of requests, no quote per item. Infinity Starter is €890 a month, or €742 a month on a twelve-month commitment. The maths turns favourable from two or three requests a month. Below that a freelance will cost you less, and we would rather tell you than sell you a subscription you will not use.
Regular requests all year
A complete website delivered in one go fits none of these three boxes: that is what Studio is for, from €499 a month over 36 months.
What we do in Design
A comprehensive list of all design services available with your Infinity subscription.
Visual identity
- logo creation
- logo variations
- mini brand guidelines
- color palettes
- typefaces
- custom icons
- visual style for brand or landing page
Web design
- web page design
- section design (Hero, Services, About…)
- mobile-first design
- responsive mockups (mobile + tablet)
- graphic redesign of an existing page
- visual UI optimization
- form design
- lead capture page design
- sales page design
- Elementor / Webflow / Shopify design
- Figma mockups ready for integration
Brand content
- social media visuals
- carousels
- ad creatives
- YouTube visuals / thumbnails
- web banners
- email banners
- newsletter templates
- Canva templates
- product page visuals
- simple packshots
- light edits on product images
Print & documents
- flyers
- business cards
- simple brochures
- product sheets
- mini sales brochures
- e-book covers
- simple PDF documents
- internal or sales materials
- document templates
Illustrations & graphics
- simple illustrations (flat, minimalist)
- pictograms
- stylized graphs
- timelines, steps, processes
UX Design
- page reorganization
- UX suggestions
- microcopy (CTAs, labels, forms)
- simple user journey
Advertising design
- ad visuals
- retargeting visuals
- trust visuals
- visuals for email campaigns
- visual headers for landings
E-commerce
- product page design
- listing / collection template design
- badges (promo, shipping, trust)
- conversion sections
- retouched packshots (basic level)
Funnel design
- funnel step design
- visuals for conversion steps
- digital product mockups
- visual trust elements
Motion design (light)
- simple GIFs
- light animated visuals (stories / posts)
- simple visual transitions
- animated titles / CTAs
Advanced digital assets
- website mockups
- application mockups (simple UI)
- mobile app UI pages
- dashboard design
- simple SaaS interfaces
Corporate visuals
- email signature
- document header
- video call background
- LinkedIn / YouTube banners
Visual redesign
- visual modernization
- graphic harmonization
- visual cleanup
- new layout
- color / typography fixes
- visual pack improvement
Light photo retouching
- cropping
- light/contrast correction
- basic retouches
- simple element removal (AI)
Special creations
- moodboards
- inspiration boards
- quick graphic concepts
- creative variants
- visual tests
- multi-format variations
What we don't do
To maintain quality and respect deadlines, certain services are outside the scope of the Design subscription.
What counts as "design" in an SMB?
Everything that gives your company a visible form: the logo and its usage rules, the site and its interfaces, printed materials, the visuals going out on social. Five distinct crafts, often handed to five different providers, which is why so many companies end up with an image pulling in five directions.
Should I hire a designer or use a provider?
An experienced in-house designer costs between €45,000 and €60,000 a year all in, and needs real volume to stay engaged. Below three days of design a week the question barely arises: a provider costs less and covers more specialities. Above it, in-house starts to make sense, often while keeping a provider to absorb the peaks.
How do I know if my image is genuinely dated?
A two-minute test: open your site on your phone, next to your two main competitors. Without thinking, see which one you would open if you were the customer. The answer comes straight away, and it is rarely flattering once a site is past four years old.
Where do I start on a tight budget?
With visual identity, even a stripped-back version. Settling three colours, two typefaces and a clean logo costs little and makes everything after it cheaper, because each new piece becomes an application of rules rather than a decision taken from scratch.
How long before I see a first result?
First proposals land within two weeks. On a full programme, allow six weeks for identity, four to eight for a site, then a continuous rhythm on materials. What stretches timelines is almost never production: it is the internal approval round trips.
What exactly does the design offer cover?
Everything related to graphic creation: visual identity, web design, digital content, print materials, ad visuals, simple illustrations, e‑commerce elements and UI assets. The full list is available on this page.
Can I request as many visuals as I want?
Yes. You submit requests and they enter your production queue. Revisions are unlimited.
Do you create complete brand guidelines?
Yes. Logo, variations, palette, typefaces, usage rules, visual elements. A complete brand guide can be done with Infinity.
Do you do web design in Figma?
Yes. Full pages, individual sections, mobile/tablet versions, UI redesign or optimization of an existing design.
Do you also create visuals for my ads?
Yes. Meta, Google, YouTube ads, carousels, retargeting visuals, campaign headers and conversion‑oriented visuals.
Do you handle print?
Yes: flyers, business cards, mini‑brochures, product sheets, internal documents, PDF covers. No printing, only creation.
Do you do motion design?
Only light motion: simple GIFs, transitions, micro‑animations for social media, animated titles or CTAs.
Do you perform advanced photo retouching?
No. We only do light retouching (lighting, cropping, simple corrections, basic removals via AI).
Do you create complex illustrations?
No. Only simple illustrations and pictograms. No advanced character design or artistic illustration.
How are priorities managed?
Each request enters your production queue. The more lines you have, the more tasks can progress in parallel.
Can I request a complete redesign of my site in one go?
No. Large projects are split into steps (sections, pages, templates). This is the only reliable way to progress cleanly.
Can I request multiple styles to test?
Yes. Variations, inspirations and creative trials are possible as long as the request remains realistic within a single task.
Do you produce designs for Elementor / Shopify / Webflow?
Yes. We produce designs adapted to your tool. Integration is not part of the design offer (it is covered by development).
Do you deliver Figma source files?
Yes. Everything created belongs to you.
Do you offer moodboards and inspiration boards?
Yes. It is included and useful before a redesign or a new visual identity.
Are there requests you refuse?
Yes. Anything requiring photorealism, advanced motion, complex illustration or out‑of‑scope workload is refused. We always propose a viable alternative.