Digital marketing, SEO & content to
accelerate your visibility
Content creation, SEO optimisation and data analysis
with ongoing improvements to support qualified traffic and conversion.
Our marketing team plans, structures and improves your digital presence: SEO, email marketing, editorial content, analytics, funnels and user experience. We use measurement and regular reviews to prioritise improvements against your objectives.
Data-informed approach
Analysis, tests and observations inform the next improvements and help assess progress against your objectives.
Multichannel strategies
SEO, editorial content, email marketing, social media and user journeys, planned around your audiences.
Ongoing reviews & improvements
Regular tests, analysis, adjustments and recommendations to work on visibility and conversion over time.
Our Marketing expertises
Eight areas of expertise to prepare your campaigns, content and measurement. Each page explains deliverables, limits and the next step for your needs.
The foundations of your marketing strategy
A structured, measurable approach with clear objectives.
SEO, email, organic content, conversion work and data analysis support the same marketing plan. We connect these activities and review their contribution as your priorities develop.
Acquisition
Coordinated channels to work on relevant traffic over time.
Conversion
Reviewing journeys, pages and funnels to help visitors understand the offer and take the next step.
Measurement & Analytics
Tracking, analytics and reports to support informed marketing decisions.
Strategy & Content
Marketing action plans, editorial calendars and key messages to organise your digital presence.
What we do in Digital Marketing
Marketing services available within the scope and capacity of your Infinity plan.
SEO & Content
- SEO article, 300–500 words
- SEO article, 800–1,200 words
- SEO article, 1,500–2,000 words
- SEO rewrite of existing content
- Optimisation of supplied copy
- SEO brief (outline and heading structure)
- Meta title and description optimisation
- Heading optimisation
- Short-form content optimisation
- Key page optimisation
- Product description optimisation
- On-page SEO audit
- Complete SEO audit
- Keyword strategy
- SEO competitor analysis
- Simple XML sitemap
- Simple schema markup
- Core Web Vitals recommendations (development excluded)
- Ranking monitoring
- Link-building recommendations (no link purchases)
Email Marketing & Automations
- HTML newsletter
- Responsive email template
- One-off email campaigns
- Simple automations (welcome, post-purchase, short nurturing sequence)
- A/B tests (subject line, CTA, content variation)
- Basic segmentation
- Email performance analysis
- Simple email marketing strategy
Marketing Strategy & Content
- Complete marketing audit
- Monthly marketing action plan
- Monthly editorial plan
- Editorial calendar
- Key messages & USP
- Competitor analysis
- Landing page optimisation
- Conversion recommendations
- Structuring an offer or value proposition
Social Media & Editorial Community Management
- Visual creation (posts and stories)
- Short-form copywriting
- Social media templates
- Publishing calendar
- Post scheduling (with access to your tool)
- Simple social media strategy
- Social profile optimisation
- Social media performance analysis
Tracking, Analytics & Light Infrastructure
- Google Analytics 4 setup
- Google Tag Manager setup
- Simple events (clicks, scrolling, forms)
- Facebook pixel
- Simple Looker Studio dashboard
- Tracking checks
- Monthly report
- Professional voicemail message
- Voicemail script
- Simple OVH IVR (voice menu)
- Updating an existing IVR
Funnels & Conversion
- Small organic funnel
- Simple lead capture page
- Nurturing emails
- CTA optimisation
- Form optimisation
- CRO recommendations
- User journey improvements
Monitoring & Analysis
- Competitor analysis
- Trend monitoring
- Monthly recommendations
- Detailed report
- Summary report
What we do not cover
Some services fall outside the Infinity marketing scope. These exclusions clarify what the team can take on.
What kinds of marketing content can you produce?
We write short and long form: SEO articles (300 to 2,000 words), emails, professional phone scripts, social content, editorial pages, campaign briefs, key messages, templates and conversion copy. Everything stays geared toward SEO, acquisition and performance.
Do you manage paid advertising (Google Ads, Meta Ads, LinkedIn)?
Yes, from the Premium plan up. We build the campaigns, run them and optimise them, and that work is part of the subscription. The media budget stays yours and sits on your own account: you approve it before each activation, and any ad accounts opened in your name belong to you.
Do you offer community management?
Yes, but editorial community management only: visuals, post copy, editorial calendar, profile optimisation, scheduling. We do not handle DMs, comments, moderation or real time engagement.
Do you handle email marketing?
Yes: newsletters, templates, one off campaigns, simple automations and email performance tuning. We do not take on complex emailing strategies built on enterprise CRMs.
Can you improve our pages to increase conversions?
Yes. We optimise your key pages: structure, messaging, CTAs, content, trust blocks, benefit framing and targeted UX and CRO recommendations to lift your conversion rates.
Do you build complete marketing funnels?
We build simple organic funnels: capture pages, nurturing emails, short sequences, logical redirects and CRO recommendations. Complex multi step funnels with paid media are not included.
Do you offer complete SEO strategies?
Yes. We run SEO audits, keyword strategies, on page optimisation, optimised content, editorial structure, netlinking recommendations (without buying links) and position tracking. We do not cover multi country international SEO or heavy SEO migrations.
Can you run my monthly editorial calendar?
Yes. We prepare a full editorial calendar: themes, formats, key messages, SEO angles, publication schedule and channel by channel recommendations.
Can you create professional phone scripts or IVR menus?
Yes. We can produce professional phone scripts, voice recordings, simple IVR menus (OVH) and updates to an existing IVR.
Do you offer influencer management or UGC campaigns?
No. Influencer work, UGC and outside partnerships are not included in the subscription.