Case study · Studio, then Infinity
Choosing an adhesive film takes more than a product photo. Customers need to understand its purpose, check their options and order the right dimensions. We created Chrysalab’s e-commerce website with Studio. The client then chose Infinity to keep improving it.
Guided tour · Chrysalab
From finding a film to adding it to the basket, four distinct screens show how buyers move towards a choice.
The first screen makes the product, its effect and the route to the catalogue clear.
Films, advice and inspiration offer different routes depending on what visitors need.
The catalogue and buying guide are accessible immediately.
A before-and-after comparison demonstrates the film’s effect before technical details.
The solar film page explains the comfort people are looking for and leads them towards suitable products.
The heading names both the film category and its intended use, helping visitors confirm they are in the right place.
Solar rejection, light transmission and glazing compatibility are introduced before choosing a film.
Visitors can move from the explanation to the ten products in this range.
Dimension constraints appear during product discovery, not only at checkout.
Width and length let buyers begin with the real size of their glazing.
Visuals, uses and availability share a consistent structure.
Format options and price stay close to the product before the basket.
Buyers choose width and length next to the film preview, with the price in sight.
The before-and-after view remains visible while the buyer configures the order.
Width, format and length sit together, without a quote request for this roll.
The selected format and total are shown before the product enters the basket.
Three steps through the project
The journey turns a technical catalogue into clear decisions for buyers, without hiding the details they need.
Product families and helpful content guide visitors by need: heat, privacy, decoration or safety.
The product page shows available widths, rolls, cut-to-length or made-to-measure options where offered, with the corresponding price.
Before-and-after visuals, specifications, installation advice and delivery information support the decision through to the basket.
The starting point
One film can be available in several widths and lengths. Some are sold by the roll, cut to length or cut to fit a pane of glass. Visitors must understand the differences, check compatibility and see exactly what they are ordering. A catalogue made only of pictures and prices would not have been enough.
We organised the site around practical needs: reducing heat, adding privacy, decorating or strengthening glazing. Visitors can then find the right film range and check the technical details that matter to their decision.
What we designed
The website connects discovery, product exploration and ordering. Every interface answers a practical question buyers ask.
Solar, frosted, decorative and safety ranges let visitors begin with the result they want rather than an unfamiliar product code.
Category pages explain the films and their uses. Installation, width and length filters bring shoppers closer to an option they can actually order.
Before-and-after visuals, performance, glazing compatibility, installation guidance and delivery information support the decision.
Depending on the product, buyers select a width, length, cut-to-size or made-to-measure option and see the price before adding to basket.
Explore the site
On the XE24 product page, buyers can compare the visual result with technical details, choose a width and length, and see the corresponding price. The information and the purchase action belong to the same experience.
Guidance through to checkout
Technical products are hard to sell online when variants are hidden in a menu or redirected to a quote. Here, the choices are part of the product page.
Available widths are shown on the page, so buyers can start with the dimensions of their glazing.
Roll, cut-to-length or made-to-measure options appear when the product offers them. These formats are not promised for every film.
The chosen format and price remain clear before basket. Specifications and glazing compatibility complete the decision.
Content and search
A journey does not always begin on a product page. Someone may search for a way to reduce heat behind a large window, block a view into a room or check whether a film suits double glazing. Range pages, explanations of use cases and installation advice answer those questions before recommending a product. This helps people navigate the catalogue and gives search engines pages focused on distinct needs.
Product pages keep their technical information specific to each reference: performance, installation position, compatibility, warranty and formats. Every page has a purpose: answer a need, support a choice or allow an order, without repeating the same sales copy everywhere.
See an example category pageGoogle Search Console · September 2026
Across two comparable 28-day periods, more people discovered Chrysalab in Google results and visited the site. These figures measure organic search, not orders.
18 July–14 August vs 15 August–11 September 2026
Behind the scenes
Behind the store, a management space connects the catalogue, content and orders. The team can keep improving the offer without hard-coding every change.
Products, images, prices, widths, lengths and made-to-measure options can be managed individually.
The team can update product ranges, category pages, advice and search metadata.
Orders, invoices and quotes are tracked in one place. Signed-in customers can view their history.
One order, one continuous thread
Once an order is paid, it appears in the management space and is passed to the preparation system. Production updates and the tracking number flow back into the order, while the customer receives timely updates.
The order and its invoice are recorded.
The required details are sent to the workshop.
Preparation, readiness and dispatch appear in the order.
Milestone messages and tracking details are sent.
Two stages, one continuous relationship
Studio designed the identity, catalogue and buying journey around adhesive films and their real constraints: uses, compatibility, formats and prices. A bespoke store that helps customers choose before adding to basket.
After launch, Chrysalab chose Infinity to keep improving the site. Content, design and development move forward through one shared request flow, guided by current priorities.
One store. A relationship that continues.
What this project demonstrates
The site connects an initial need to the right film, then to the right format and an order. Guides, compatibility information and prices support each choice. Chrysalab now has a store that explains as well as it sells.
Commercial result · online sales
in additional monthly revenue
A similar project?
Products with variants, size choices or professional buyers: let’s discuss what your customers must understand before ordering. We will define the right scope without copying Chrysalab’s features into your project.
