Delivery · Infinity Solo
Élan Chevilly-Larue Basket Building the club website
Élan Chevilly-Larue Basket has brought basketball to the Val-de-Marne community since 1945. Synerium created its new website: web art direction, user journeys, copywriting, development, SEO and videos. The club’s existing logo was retained.
The project at a glance
All of club life. One digital home.
A website for families, players and volunteers, from discovering the club to taking practical steps.
Recognise
A consistent web presence using the existing colours and logo.
Find
Teams, matches, results and news brought together.
Continue
Pre-registration and orders connected to MonClub.
01 · The challenge
A sports club website built around everyday needs.
Finding the next match, discovering a team or preparing to register: visitors arrive with different questions. The redesign organises these needs into dedicated pages, connected to a homepage that also tells the club’s story.
For families, players and volunteers, the website provides a starting point for finding club information. The project combines a distinctive visual presence with direct access to useful sections, on both desktop and mobile.
02 · The work
From the first impression to the right action.
What was delivered
- 01Website art direction based on the existing colours and logo
- 02Mobile journeys, team pages, match schedules and results
- 03Website copywriting and search engine optimisation
- 04Pre-registration and club kit linked to the club’s MonClub account
- 05Club presentation film and homepage video loop
- 06Laravel development, administration and website maintenance
Design, development, copywriting, SEO and video come together in this project presented with Infinity Solo. These skills complement each other to create a consistent website and support its ongoing evolution.
The bespoke development uses Laravel. An administration area designed for volunteers supports match and score updates, articles and events. The film presents it as a recreated demonstration using fictional data. Support includes website maintenance: updates, backups and security.
Inside the project
From the court to everyday information.
Bring the energy of basketball into web design
Red, black and white extend the club’s colours. Solid and outlined headings, match-poster-inspired compositions and transitions give the pages their rhythm. This art direction covers the website and its content. The existing logo was retained.
Bring matches, teams and news together
The Matches section separates upcoming fixtures from results, with age groups, times and venues. Teams have their own pages, from basketball school to senior and recreational groups. News extends the calendar with outings, training and events that bring the association to life.
Guide pre-registration and club kit selection
A pre-registration page explains the steps before directing visitors to Élan’s MonClub account. The shop presents clothing, variants and information to help visitors choose; orders also continue on MonClub. The website connects these journeys to tools the club already uses.
Design for mobile and video
On phones, bottom navigation keeps the main sections within reach. Layouts, images and motion adapt to the available width and reduced-motion preferences. Synerium also produced the club presentation film and its homepage loop. The case-study film shows the design work and delivered journeys.
Prepare content for search
Copy, headings, descriptions and internal links focus on subjects relevant to the club: its story, teams, matches and pre-registration. Page structure, metadata and structured data support this editorial work. The aim is to make each page understandable and accessible to visitors and search engines.
What did Synerium deliver for this sports club website?
Synerium delivered web art direction, user journeys, copywriting, SEO, Laravel development, administration and videos, with maintenance support. Élan’s existing logo was retained.
Can visitors register and buy directly on the website?
The website explains pre-registration and presents club clothing. Registration and orders continue in the club’s MonClub account. Synerium designed these connecting journeys without recreating the MonClub platform.
Can the club update matches and news?
The administration area was designed for entering fixtures and scores and publishing articles and events. The administration screens shown in the film are a recreated demonstration using fictional data.
What does this project show about Infinity Solo?
It shows design, development and marketing contributing to one website, including copywriting, SEO and video. With Solo, one request is handled at a time, following the project’s priorities.
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