ReflectivMultilingual B2B e-commerce overhaulmigration from PrestaShop to headless

Moving from PrestaShop to a Next.js + Symfony headless architecture is a complete paradigm shift. Where PrestaShop imposed limits on performance and customisation, headless architecture gives total freedom over the user experience while guaranteeing optimal load times across the entire catalogue. Every page was built to meet Reflectiv's specific needs, with particular attention paid to Core Web Vitals — which directly influence organic search rankings.

The separation between the Next.js frontend and the Symfony backend lets each layer evolve independently. If Reflectiv needs a new client-side feature or an update to the order processing engine on the server side, both can be developed and deployed without affecting the other. An architecture built to last and to support the growth of a player that distributes its products in over 100 countries.

Reflectiv's professional clients have access to a dedicated space after authentication. They find their negotiated pricing, order history, delivery tracking and the ability to order samples before confirming a final order. A journey designed for volume buyers who need certainty before committing.

Managing professional pricing is one of the most complex aspects of the project. Each professional client has specific pricing conditions defined according to their purchase volume and commercial relationship with Reflectiv. The platform handles this complexity transparently: the client sees their prices as soon as they log in, without having to contact a sales rep for a quote.

The sample ordering module is a key differentiator in the professional journey. Before ordering full rolls, an installer or distributor can order samples directly from their client space. This process, previously handled by email or phone, is now fully digitalised and managed by the Reflectiv team from the centralised management interface.

Six languages, six markets, six content strategies. Each language version of the site received dedicated writing and SEO optimisation. Content was not simply translated but adapted to the usage patterns and specific queries of each market. The site is available in French, English, Italian, Spanish, German and Arabic, with URLs, hreflang tags and metadata optimised for each language.

The Arabic version deserves special mention. Beyond translation, it requires a full right-to-left interface adaptation. Every component of the site was designed to work in both reading directions, with no compromise on user experience or performance.

Connecting to the UPS and Geodis APIs automates logistics management. Shipping costs are calculated in real time based on weight, volume and destination. Labels are generated directly from the platform. The Reflectiv team processes orders and sample requests from a centralised interface, with no breaks in the processing flow.

This integration eliminates manual data entry errors and reduces the processing time for each order. For a player distributing to over 100 countries, logistical reliability is as important as product quality. The platform ensures every order is handled with the right carriers, the right lead times and the right shipping rates for each destination.

Natural search engine optimisation for a multilingual e-commerce site is a project in its own right. For Reflectiv, the SEO work covered two complementary dimensions. Technical first: URL architecture, hreflang tags to indicate to Google the language of each page, Core Web Vitals optimisation, structured data for product pages and the multilingual sitemap. Editorial second: content writing and optimisation for each language, with keywords adapted to the specific queries of each market.